STEP INSIDE THE MIND OF A GUCCI DESIGNER

In partnership with GUCCI and The New York Times, we immersed viewers in the dream-like world of their lead designer Ignasi: a surreal virtual environment where boundaries of creation and creator are blurred and brought to life. We built the world of Ignasi’s creative subconscious with a custom array of over 100 LEDs and captured it in real-time with cameras in every direction.

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Guided by Ignasi’s contemplative voice-over, the experience opens up into mythical realms as Icarus walks through seven scenes of creative muse. Seamlessly blending fantasy with dream, Icarus soars through Ignasi’s mind, unveiling his hopes and fears with every step.
THE TECH
100+ LED Light Array
DMX Console Controller
Short Throw Projection
1 GoPro Omni Rig