For Rihanna’s SAVAGE x FENTY lingerie launch in Brooklyn, NY, we were approached by PRODJECT to pull off a giant holographic projection. Forging full speed ahead, we designed and executed a hologram that blurred the lines between the real and imaginary.
As fans walk into the vast interior space, they are met with a maze of over fifteen larger-than-life projections. After walking amongst projection mapped surfaces and LED walls, they come to face center-stage. The music fades and all the screens switch to static before enveloping the audience in darkness. The heel-clicks of Rihanna echo throughout the space as she is conjured goddess-like across the stage. As she walks across the stage, Rihanna teleports and glitches into various wardrobes, creating a fantastical display of holographic technology.
2 x Barco Projectors
26’ x 13’ Holographic Foil
4K 60FPS HAP-Codec Projection