In January of 2018, The Endless was tasked by Samsung and Agency Partners PMK/BNC to immerse viewers in the home of the future. Fusing influences from the best of science fiction and amusement parks, we crafted a journey through the Samsung’s newest wifi-connected appliances. The resulting 4D experience was showcased at the Home Depot Expo.
The experience begins by dropping into the future minimalist world of a modern day smart home. As you fly through the kitchen, home appliances magically open to let you in. The smell of fresh cookies wafts from the oven and the rumble of the fridge shakes your bones in this 4D experience. Hold tight as a narrator guides you through a whirling washing machine and steaming dishwasher.