FOR THIS YEAR’S NBA ALL-STAR GAME, THE ENDLESS IDEATED WITH CREATIVE ARTISTS AGENCY (CAA) AND TISSOT ON HOW TO BRING FANS CLOSER TO THE COURT THAN EVER BEFORE. THE RESULTING BUZZER BEATER CHALLENGE BRINGS USERS INTO THE UNIQUE PERSPECTIVE OF AN NBA PLAYER. USING COMPUTER VISION AND AN INTERACTIVE GAME ENGINE WE ACTIVATED THOUSANDS OF PARTICIPANTS. THE EXPERIENCE PREMIERED AT THE 2019 ALL-STAR GAME IN CHARLOTTE AND IS CURRENTLY INSTALLED IN THE HERALD SQUARE MACY’S ON 34TH ST. IN NYC.
Step up to the free-throw line and test your skills in a realistic basketball simulation. Watch as your hand is tracked and with the flick of your wrist the ball is sent flying towards the hoop. After a few warm-up shots, the shot clock starts counting down and the buzzer beater begins. You have 24-seconds to score as many baskets as you can! Hear the crowd roar and the announcer root for you if you’ve got the hoop skills. Let’s see how you shape up on the global leaderboard.