In advance of the 2019 NBA All-Star Game, Creative Artists Agency (CAA) trusted The Endless Co. with creating an immersive basketball game for Tissot, the official timekeeper of the NBA.

We developed a Buzzer Beater basketball simulator that combines modern mixed reality technology with retro arcade gameplay. Players step up to a 100-inch, 4K display, where a Microsoft Kinect sensor recognizes and evaluates their shooting motion.

A voice over announcer narrates their race against the 24-second shot clock. The more shots they make before the buzzer, the higher up they climb on the social media-connected global leaderboard.

Computer vision, machine learning, and immersive audio work together to make a realistic basketball simulation. Except in this game, fans can (and sometimes do) beat NBA All-Stars like Klay Thompson, Kemba Walker, Trae Young, and Mo Bamba.

The Buzzer Beater experience has drawn NBA stars and thousands of fans, deepening the relationship between Tissot and their partners at the NBA. It returns to the NBA All-Star Game every year, and can be played in stores in New York, London, Paris, Shanghai, and Milan.