VR / Film / Performance
VR / Film / Performance
REQUEST: Simon Stålenhag’s retro-futuristic paintings are the inspiration for Amazon’s original series Tales from the Loop. Amazon brought on The Endless Co. to tell the behind-the-scenes story of how the showrunners translated Stålenhag’s canvases to a televised fictional world.
PRODUCTION: We visualized the BTS production process in a Virtual Reality short film. We first shot each of the show’s sets in 360° video. Then for three months, we trained an artificial intelligence tool to paint like Stålenhag, transforming each video into a virtual reality painting.
In the final behind-the-scenes cut, each set is shown in live action VR before fading into into our AI’s painting. The project completes the TFTL stylistic loop: from painting, to screen, back to painting.
FISTFUL OF STARS
PRODUCTION: In Summer 2016, The Endless Co. transported an audience of 6,000 people from an open-air setting in Prospect Park to the closest region of massive star formation, the Orion Nebula, in a shared virtual reality experience.
As part of the Celebrate Brooklyn Festival, we brought together a 30-piece Norweigan 1B1 Symphony Orchestra, the 100-person Brooklyn Chorus Choir, 2 opera stars (Royce Vavrek and Nathan Gunn), and 6,000 Google Cardboard headsets. Audience members downloaded our custom mobile app for a five-minute VR journey through the cosmos, directed by Eliza McNitt and narrated by celebrated Hubble astrophysicist Mario Livio.
SAMSUNG X PUNCHDRUNK
REQUEST: In October 2016, The Endless Co. was tasked by Samsung and Agency Partners PMK/BNC to create an exclusive VR experience with Punchdrunk International, creators of the acclaimed live performance, Sleep No More.
PRODUCTION: We crafted a complex production in which every element of the physical space was mirrored in the virtual experience: live actors were doubled as virtual projections, and their voices were carefully synchronized with the spatial audio in the VR video.
The project maintained the spirit of live theater while integrating digital theatrics only possible with VR technology. Believe Your Eyes was awarded a Cannes Lions prize in 2018.
PRODUCTION: In partnership with GUCCI and The New York Times, The Endless Co. produced a VR short film to invite viewers into the mind of Ignasi Monreal, a leading designer for GUCCI.
The brand sponsored a NYT profile of the young Spanish painter, whose radically creative fashion illustrations have led to consistent collaborations with the Italian style giant since he was only 24.