“Pack Your Moose” is our latest 3D product marketing collaboration with our partners at Moose Knuckles.

We created a series of animations to headline the fashion label’s Spring ’21 campaign and promote their collection of collapsible rainwear.

MK creatives first provided image references of the latest coats. Our team then custom-modeled 3D versions of each piece, mirroring the details down to the thread.

Transforming each product into a digital equivalent enabled us to actualize any animation that Moose Knuckles could imagine.

We rigged the rainwear, choreographed the collapsible design, and animated the jacket into a character with distinct personality.

Our post-production team placed the products in a custom 3D environment, mixed in sound design, and created short 10-second videos for each coat.

The final animations were deployed as part of a cross-platform marketing campaign — headlining the Moose Knuckles website for the duration of the Spring ’21 season and building buzz on Instagram.