The Endless Co.

The Endless Co.

Moose Knuckles

Parallax Parka: Web-Based 3D Product Marketing

Moose Knuckles

Parallax Parka: Web-Based 3D Product Marketing

Moose Knuckles — an international luxury outerwear label — entrusted The Endless Co. with creating innovative marketing campaigns in the digital-first age of COVID-19.

Deploying our custom scanning service, we first captured and digitized Moose Knuckles’ Fall/Winter jackets as part of a 3D photorealistic product catalog.

Building off one 3D scan of MK’s iconic parka, our developers then crafted an immersive parallax website to highlight the technical attributes of the coat.

Users scroll through the next-generation site, arriving at magnified moments for each of the parka’s ten major design features.

The jacket spins in 3D, separates into its layers, and simulates weather conditions. Zippers, sewing and riveting, pocket detailing, and jacket materials are showcased in brief interactive moments between scrolls.

When users reach the bottom of the page, they are educated about the full product story: how the parka is made, what it represents, and how it defends against the elements.

The Endless Co. designed, developed, and deployed each aspect of the parallax site. The final product page is one of many ways our 3D product scans can be packaged into online and in-store marketing experiences in the era of COVID-19.