In 2018, Samsung introduced an innovative line of wifi-connected appliances to furnish the Home of the Future.

In collaboration with Agency Partners PMK/BNC, we produced a multi-sensory VR tour of a smart home equipped with the new Samsung appliances. Immersed in the science-fiction inspired environment, viewers come into close contact with the photorealistic products in a way only possible in VR.

Our locomotion techniques take viewers on a smooth flight, focusing on each appliance while revealing how they are connected.

A haptic chair and smell synthesizers were used to simulate the feelings of each product: so when viewers enter the oven, they can smell the fresh cookies baking inside.

The project premiered at the Home Depot Expo in Las Vegas. With 4K visuals and scent replication technology, the VR experience actualized Samsung’s imagination of a connected home.