The Endless Co.

The Endless Co.

Digital Health Media

Photorealistic Augmented Reality

Digital Health Media

Photorealistic Augmented Reality

In 2012, Digital Health Media tasked The Endless Co. with rendering a photorealistic augmented reality heart for clinician training and student learning. The project challenged us to create a workable 3D asset despite the limitations of AR technology in 2012.

SERVICES
  • Augmented Reality deployment
  • Photorealistic rendering
CLIENT

SOLUTION

  • Designed the photorealistic heart based on anatomical reference studies, 3D medical imagery and libraries of photo references
  • Modelled, textured, and rendered every ventricle, vein, and layer of tissue to create the illusion of a real heart projected onto any surface both in and out of the clinic
  • Activated the experience using Vuforia and Unity Engine on an iPhone 4

 

RESULTS

  • The 3D representation pushed the limits of digital photorealism in 2012
  • AR app enabled access to an accurate, educational reference tool from a clinician’s phone