Digital Health Media
Photorealistic Augmented Reality
Digital Health Media
Photorealistic Augmented Reality
In 2012, Digital Health Media tasked The Endless Co. with rendering a photorealistic augmented reality heart for clinician training and student learning. The project challenged us to create a workable 3D asset despite the limitations of AR technology in 2012.
SERVICES
- Augmented Reality deployment
- Photorealistic rendering
CLIENT
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SOLUTION
- Designed the photorealistic heart based on anatomical reference studies, 3D medical imagery and libraries of photo references
- Modelled, textured, and rendered every ventricle, vein, and layer of tissue to create the illusion of a real heart projected onto any surface both in and out of the clinic
- Activated the experience using Vuforia and Unity Engine on an iPhone 4
RESULTS
- The 3D representation pushed the limits of digital photorealism in 2012
- AR app enabled access to an accurate, educational reference tool from a clinician’s phone
THE TECH
- Image Based Lighting for photorealistic shaders
- High Dynamic Range Imaging
- Unity Engine and Vuforia