AR / VR / Web
AR / VR / Web
Parallax Parka: Immersive Website
REQUEST: Moose Knuckles — an international luxury fashion label — entrusted The Endless Co. with creating innovative marketing campaigns in the digital-first age of COVID-19.
IMMERSIVE WEBSITE: Deploying our custom scanning service, we first captured and digitized Moose Knuckles’ Fall/Winter jackets as part of a 3D photorealistic product catalogue. Building off one 3D scan of MK’s iconic parka, our developers and designers then crafted an immersive parallax website to highlight the technical attributes of the coat.
REQUEST: Moose Knuckles commissioned The Endless to create a series of 3D product animations to headline their Spring ’21 campaign and promote their collection of collapsible rainwear.
PRODUCT ANIMATIONS: Our team custom-modeled 3D versions of each anorak, mirroring the details down to the thread. We rigged the rainwear, choreographed the collapsible design, and animated the jackets into characters with distinct personalities.
INDUSTRY: TECHNOLOGY / HOME DESIGN
REQUEST: In 2018, Samsung introduced an innovative line of wifi-connected appliances to furnish the Home of the Future. In collaboration with Agency Partners PMK/BNC, we produced a multi-sensory VR tour of a smart home equipped with 3D product visualizations of the Samsung appliances.
3D PRODUCTS: We designed photorealistic models of the Samsung oven, refrigerator, dishwasher, washing machines, and more — so they could be placed and presented in the final VR film. A haptic chair and smell synthesizers were used to simulate the feelings of each product: so when viewers enter the oven, they can smell the fresh cookies baking inside.
BMW x New York Times
REQUEST: The New York Times and BMW looked to The Endless Co. to build a creative AR advertising experience for deployment across NYT platforms.
3D PRODUCT: From scratch, our visual effects artists rendered a photorealistic BMW X2. With low-poly 3D modeling, numerous texture maps, rectilinear geometry and shader expertise, we were able to deliver the package at a small enough file size to work seamlessly in the NYT mobile application.
REQUEST: Logitech looked to The Endless Co. to develop a virtual showroom for their newest line of enterprise hardware products. Instead of building and fabricating physical showrooms at retail conferences, Logitech opted to create a digital sales tool that allows potential customers to demo their conference room equipment through a virtual and scalable experience.
3D PRODUCTS: Our team created an interactive VR prototype, rendering a virtual conference room filled with 3D Logitech products. The VR headset tracks users’ fingers as they tap and experiment with the digital products — discovering how Logitech powers the next-generation meeting experience.