The Endless Co.

The Endless Co.

Interactive Games

AR / VR / Projection / Web

Interactive Games

AR / VR / Projection / Web

WHY DEVELOP INTERACTIVE GAMES?

Gaming is the future of the entertainment industry: across mobile, web, live events, console, and VR/AR. We design interactive games that become doubly engaging when paired with immersive media like projection or Virtual and Augmented Reality. These immersive games are versatile products: they can drive marketing strategies, increase user retention, improve event experiences, and win customer loyalty.

Industries
GAMING
FASHION
ENTERPRISE
TECHNOLOGY
ENTERTAINMENT
EVENT PRODUCTION
Benefits
User insights
Cross-platform
Customer loyalty
Improved retention
Kinesthetic learning

Western Digital

INDUSTRY: INFORMATION TECHNOLOGY

REQUEST: Western Digital, a global data storage provider, envisions a data-driven society in the year 2049. Together with agency partners Conde Nast Experiential, The Endless Co. pioneered a self-driving car game to immerse riders in Western Digital’s imagined future.

GAME: We designed and commissioned a physical vehicle — when the player steps into the car, they are surrounded by projected digital displays on every window. The vehicle prompts the rider with a series of split-second choices which affect the projected visuals. The player selects options on a large touch screen display as they attempt to complete the game’s mission.

Read the full case study here.

TISSOT

INDUSTRY: FASHION

REQUEST: In advance of the 2019 NBA All-Star Game, Creative Artists Agency (CAA) trusted The Endless Co. with creating an immersive basketball game for Tissot, the official timekeeper of the NBA.

GAME: We developed a Buzzer Beater basketball simulator that combines modern Augmented Reality technology with retro arcade gameplay. Players step up to a 100-inch, 4K display, where a Microsoft Kinect sensor recognizes and evaluates their shooting motion. The more shots they make before the 24-second buzzer, the higher up they climb on the social media-connected global leaderboard.

Read the full case study here.

INTEL

INDUSTRY: TECHNOLOGY

REQUEST: We worked with Intel and director Eliza McNitt to develop an interactive VR musical game around the rings of Saturn.

GAME: In the VR experience, the player is the conductor. Each of the 400,000 pieces of space debris floating in Saturn’s rings are musical instruments. Touch one and hear a few notes of composer Elliot Cole’s original score — tap many to string together a song.

Read the full case study here.