Interactive Games
AR / VR / Projection / Web
Interactive Games
AR / VR / Projection / Web
Western Digital
INDUSTRY: INFORMATION TECHNOLOGY
REQUEST: Western Digital, a global data storage provider, envisions a data-driven society in the year 2049. Together with agency partners Conde Nast Experiential, The Endless Co. pioneered a self-driving car game to immerse riders in Western Digital’s imagined future.
GAME: We designed and commissioned a physical vehicle — when the player steps into the car, they are surrounded by projected digital displays on every window. The vehicle prompts the rider with a series of split-second choices which affect the projected visuals. The player selects options on a large touch screen display as they attempt to complete the game’s mission.
![](https://theendless.co/wp-content/uploads/2020/12/ENDLESS_CNX-1353-1024x683-1.jpg)
![](https://theendless.co/wp-content/uploads/2020/12/ENDLESS_CNX-1902-1024x683-1.jpg)
![](https://theendless.co/wp-content/uploads/2020/12/ENDLESS_CNX-2882-1024x683-1.jpg)
![](https://theendless.co/wp-content/uploads/2020/12/ENDLESS_CNX-1694-1024x683-1.jpg)
TISSOT
INDUSTRY: FASHION
REQUEST: In advance of the 2019 NBA All-Star Game, Creative Artists Agency (CAA) trusted The Endless Co. with creating an immersive basketball game for Tissot, the official timekeeper of the NBA.
GAME: We developed a Buzzer Beater basketball simulator that combines modern Augmented Reality technology with retro arcade gameplay. Players step up to a 100-inch, 4K display, where a Microsoft Kinect sensor recognizes and evaluates their shooting motion. The more shots they make before the 24-second buzzer, the higher up they climb on the social media-connected global leaderboard.
![](https://theendless.co/wp-content/uploads/2020/12/GHD5971_2019021522719801-1024x971-1.jpg)
![](https://theendless.co/wp-content/uploads/2020/12/GHD6457_2019021611257310-1024x680-1.jpg)
![](https://theendless.co/wp-content/uploads/2020/12/GHD7080_2019021715803576_small-1024x643-1.jpg)
![](https://theendless.co/wp-content/uploads/2020/12/GHZ7969_2019021655717866-1024x643-1.jpg)
![](https://theendless.co/wp-content/uploads/2020/12/GHZ6825_2019021553451341_Small_Kid-1024x643-1.jpg)
![](https://theendless.co/wp-content/uploads/2020/12/Outside_Kiosk_small-1024x643-1.jpg)
INTEL
INDUSTRY: TECHNOLOGY
REQUEST: We worked with Intel and director Eliza McNitt to develop an interactive VR musical game around the rings of Saturn.
GAME: In the VR experience, the player is the conductor. Each of the 400,000 pieces of space debris floating in Saturn’s rings are musical instruments. Touch one and hear a few notes of composer Elliot Cole’s original score — tap many to string together a song.
![](https://theendless.co/wp-content/uploads/2020/12/Capture_row_2-1024x573-1.jpg)
![](https://theendless.co/wp-content/uploads/2020/12/Capt8ure-1024x574-1.png)
![](https://theendless.co/wp-content/uploads/2020/12/field-1024x576-1.jpg)
![](https://theendless.co/wp-content/uploads/2020/12/Capture22_row_1-1024x576-1.jpg)