Projection
Holograms / Projection Mapping
Projection
Holograms / Projection Mapping
SAVAGE x FENTY
INDUSTRY: FASHION / BEAUTY
REQUEST: For the launch of Rihanna’s SAVAGE x FENTY lingerie line, The Endless Co. was approached by PRODJECT to execute a holographic projection of the icon herself.
HOLOGRAM: We delivered an 18-foot hologram using state-of-the-art projection technology and a centuries-old illusion technique called Pepper’s Ghost. Our visual effects artists fabricated momentary glitches that reveal Rihanna teleporting to a new spot on the stage or wearing a different product from her line.
ADIDAS
INDUSTRY: FASHION / FOOTWEAR
REQUEST: For the launch of a new FUTURECRAFT sneaker, Adidas dreamed of an event experience that told the story of the recyclable running shoe — reflecting the transition from a linear to circular manufacturing process.
PROJECTION: With event planning by Matte Projects and visuals by RESN, The Endless Co. engineered an immersive projection show for the sneaker launch in the Brooklyn Navy Yard’s Duggal Greenhouse.
We worked for over six months on the technical direction necessary to project RESN’s graphics onto 10,000 square feet of flat and curved displays. We coordinated over 30 hidden 4K projectors for the 45-minute launch.
BABËL
INDUSTRY: EVENT PRODUCTION
REQUEST: For Halloween in 2018, BABËL invited The Endless Co. to create large format projections for a party in Brooklyn Navy Yard’s Duggal Greenhouse.
PROJECTION: We worked on production design and contributed a series of psychedelic projections to mesmerize the 5,000+ attendees in the 35,000+ sq. ft. space. Our visual effects team layered influences of fractal geometry, Google’s “Deep Dream,” and mythological archetypes to animate a dreamlike rain forest environment in vivid 6K quality.
DAY FOR NIGHT FESTIVAL
INDUSTRY: EVENT PRODUCTION
REQUEST: In 2016, the Day for Night art and music festival in Houston, Texas, was set to feature an installation by the infamous Icelandic fashion designer Shoplifter. Shoplifter tasked The Endless Co. with designing projections that would animate her 5,000-square foot fur installation into a “Ghost Beast.”
PROJECTION: Our projection mapping techniques beamed tailored animations onto the surfaces of Shoplifter’s amorphous work, unifying the parts to look like one living being trapped in a metal cage. The colorful projections simulated wind and rendered fluid, fractal movements onto the fur, giving the static synthetic hair a mesmerizing dynamism.
TECHSTARS
INDUSTRY: EVENT PRODUCTION
REQUEST: The OGR Summit is an exclusive event for founders, leaders, and investors in the Techstars network. Techstars invited The Endless Co. to create digital signage and projection art to engage the Summit attendees in Turin, Italy.
DIGITAL SIGNAGE: We implemented a series of motion graphic projections that spoke to the global audience: city lights, data visualizations, and airline flight boards animated the walls and LED screens of the 19th century facility.
T2 Games
INDUSTRY: EVENT PRODUCTION / GAMING
REQUEST: Take-Two Interactive and its subsidiary Rockstar Games released Red Dead Redemption 2 in 2018. T2 trusted The Endless Co. with producing the event experience for the groundbreaking video game’s launch party in New York.
PROJECTION: We blended principles from immersive theater, landscape architecture, large format projection, and spatial audio to transform Houston Hall into a portal to the RDR2 storyworld. Our projections mapped the walls with stunning vistas captured from gameplay.
VR WORLD
INDUSTRY: ARCHITECTURE / ART
REQUEST: VR World, New York’s premiere immersive arcade, embarked on a futuristic redesign of the space with concept architect Mark Foster Gage. The team brought on The Endless Co. to projection map one of MFGA’s sculptural installations in the arcade: the hypercube.
PROJECTION: We tailored a series of exotic textural projections to precisely fit the dimensions of the hypercube. Our team designed a series of crystalline visuals, to be layered onto the surface of the installation in an infinite number of combinations.